百度指数视角下的元宇宙网络关注度研究

Research on the Metaverse Networks Attention from the Perspective of Baidu Index

利用百度指数的大数据对元宇宙网络关注度进行考察,为我们从宏观角度了解元宇宙的社会认知情况提供了新思路。研究发现:广大网民对元宇宙的关注度较高,2021年是关键节点;在时间分布上,受有关元宇宙活动开展等影响,存在明显的时段性特征;在地域分布上,经济发达地区网民对元宇宙的关注度较高;在人群属性分布上,元宇宙受到各个年龄群体的关注,20—29岁群体为最;在关注内容分布上,主要集中在元宇宙“什么是”“是什么”“有哪些”等基本问题层面,表明广大网民对元宇宙还存在认知不足等问题。

Using the big data of Baidu index to examine the metaverse network attention provides us with new ideas to understand the social perception of metaverse from a macro perspective.The study found that:Internet users pay more attention to the metaverse,and 2021 is the key point;in terms of time distribution,there are obvious temporal characteristics influenced by activities related to the metaverse;in terms of geographical distribution,Internet users in economically developed regions pay more attention to the metaverse;in terms of population attribute,the metaverse is concerned by all age groups,with the group aged 20-29 being the most concerned;in terms of the distribution of content,it mainly focuses on the basic questions of“what is”,and“what are”of the metaverse,indicating that the majority of Internet users still have insufficient knowledge of the metaverse.