突发事件网络舆情的情感基因及其治理意义

The Emotional Genes of Online Public Opinion on Emergencies and the Governance Implications

情感在突发事件网络舆情中并不是一个外在影响性元素,而是内隐于事件和网络的基因性元素。从这个视角看,突发事件网络舆情是事件与情感交互作用的结果,虚实空间的情感流动是突发事件网络舆情的形成基础,个体情绪和社会情绪之间的循环是突发事件网络舆情的演化推力。这些隐秘于突发事件网络舆情的情感基因具有独特的治理蕴含,可利用其构建新的情感治理机制:譬如,物理事件与情感元素交互作用的情感聚合机制,覆盖事件和舆论演化全过程的分阶段情感转化机制,贯通现实社会和虚拟空间的全方位情感建设机制。操作层面的情感治理策略,包括通过情感流变判断突发事件网络舆情的生命周期,利用情感共生掌握渉事件底层政治的行动倾向,借助情感手段降低技术治理、科层治理的强权风险,借情感同一性打通虚拟与现实之间的治理路径等。

Emotion is not an external influential element in the online public opinion on emergencies,but a genetic element implicit in the events and the network.From this perspective,online public opinion on emergencies is the result of the interaction between events and emotions;the flow of emotions in the real and imaginary space is the basis for the formation of online public opinion on emergencies;and the cycle between individual and social emotions is the evolutionary thrust of online public opinion on emergencies.These emotional genes hidden in public opinion on the Internet have unique governance implications,which can be used to build new emotional governance mechanisms:for example,an emotional aggregation mechanism in which physical events interact with emotional elements,a phased emotional transformation mechanism covering the whole process of event and opinion evolution,and an all-round emotional construction mechanism linking real society and virtual space.Emotional governance strategies at the operational level include judging the life cycle of online public opinion on emergencies through emotional rheology,using emotional symbiosis to grasp the tendency to act in the underlying politics of events,reducing the risk of power in technical and hierarchical governance through emotional means,and bridging the governance path between the virtual and the real through emotional homogeneity,etc.