基于关注度的高校图书馆阅读推广活动有效性探析

Analysis on the Effectiveness of Reading Promotion Activities in University Libraries Based on Attention

阅读推广是高校图书馆的主要服务内容之一,开展的活动层出不穷,活动形式各有千秋,但活动效果、学生接受程度参差不齐。文章从阅读推广效用分析出发,借助图书馆微信平台阅读推广内容的关注浏览情况,对国内13所高校开展的阅读推广活动进行了调查和实证分析,以数值为依据挖掘筛选学生喜欢的活动类型及内容,并在此基础上提出优化高校图书馆阅读推广活动的六项建议。

Reading promotion is one of the main service contents of university libraries.The activities carried out are endless,the forms of activities are different,and the effects of activities and students'acceptance are uneven.Based on the analysis of the effectiveness of reading promotion,this paper investigates and empirically analyzes the reading promotion activities carried out by 13 universities in China with the help of the content of the library's WeChat platform.Based on the numerical value,this paper explores the types and contents of activities that students like,and puts forward six suggestions for optimizing the reading promotion activities of university libraries.