孔子学院文化传播效果提升路径研究

Paths to Enhance the Effect of Cultural Communication of Confucius Institutes

针对当今孔子学院文化传播不能匹配我国综合国力和国际地位的现状,通过问卷和访谈对孔子学院教师的文化传播方式展开调查。结果显示个体传播者大多具有较强使命感和责任感,对当前传播效果、传播类型认识一致,但传播人员构成和传播媒介等方面还存在不足,受众需求尚未得到充分重视。由此提出更新文化传播理念,建设特色文化资源库,加强高层次文化交流等建议,进一步加强中华文化的海外传播。

In view of the current situation that the cultural communication of Confucius Institutes cannot match China′s comprehensive national strength and international status,this paper investigates the cultural communication methods of Confucius Institute teachers through questionnaires and interviews.The results show that most individual communicators have a strong sense of mission and responsibility and the same cognition of the current communication effect and type,but there are still shortcomings in the composition of communication personnel and communication media,and the needs of the audience have not been fully paid attention to.Therefore,some suggestions are put forward,such as updating the concept of cultural communication,building a characteristic cultural resource library,and strengthening high-level cultural exchanges,so as to further strengthen the overseas communication of Chinese culture.