大学生难忘旅游体验维度与行为意愿研究

On the Dimensions of Unforgettable Tourism Experience and Behavioral Willingness of College Students

文章通过分析在中国这个独特文化情境中的大学生的难忘旅游体验,发现大学生更偏好于娱乐体验的旅游产品。大学生难忘旅游体验的维度构成,以“享乐”“新奇感”和“放松”为主;大学生的难忘旅游体验与推荐意愿和重游意愿是正相关。同时,文章对旅游目的地的管理提出相关建议。

By analyzing the unforgettable tourism experience of college students in China’s unique cultural context,it is found that college students prefer tourism products with entertainment experience,and the dimensions of their unforgettable tourism experience are mainly“Hedonism”,“novelty”and“relaxation”.The unforgettable travel experience of college students is positively correlated with their willingness to recommend and revisit.At the same time,it hopes to provide relevant suggestions for the management of tourist destinations.