摘要
在新媒体的时代,品牌形象设计因新媒体的冲击和革命,而经历了结构性的震荡和根本性的变革。企业品牌形象也正面临着转型和升级的巨大挑战。本文旨在对新媒体和企业品牌形象设计的结合进行深入的探讨,通过重点分析新媒体技术的突出优势和新媒体环境下品牌形象设计的现状,来帮助业内专业人士更清晰、正确的理解当前形势,也希望企业品牌形象设计者能够转变思维方式,找到品牌形象设计的突破口,推动品牌形象设计在新媒体环境下实现崛起。
With the development of China's social economy,the medical and health industry has developed rapidly in recent years.Medical equipment and medical level have been greatly improved,and people's demand for drugs is also increasing.Pharmaceutical companies need to continuously improve their pharmaceutical processes and technical levels.In this context,many advanced biopharmaceutical technologies have been applied to pharmaceutical processes,improving the quality and efficiency of drug production to a certain extent.This article mainly explores the application of biopharmaceutical technology in pharmaceutical processes,hoping to provide reference for its development.
作者
孔翠
KONG Cui(Jilin Animation Institute,School of Design,Changchun 130012,China)
出处
《鞋类工艺与设计》
2023年第13期15-17,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2022年度吉林省教育厅人文社科研究项目《新媒体视域下吉林省双阳区梅花鹿企业品牌形象的优化设计及应用研究——以长春市长龙鹿业有限公司为例》(项目编号:JJKH20221203SK)。
关键词
新媒体环境
新媒体技术
企业品牌形象设计
biopharmaceutical technology
pharmaceutical processes
application