传统美学在平面设计中的创造性转化

Creative Transformation of Traditional Aesthetics in Graphic Design

中国传统美学作为中华优秀传统文化的重要组成部分,依托于诗词歌赋、生活方式、民俗伦理等载体,构建了一个深层次的文化结构和集体意识,调节制约着本土文化发展以及外来文化的渗透。通过将传统美学与平面设计中的发展规律及特点相结合,用民族精华表达所思所想,可以为其注入新的活力,继承与转化传统美学,形成独特的民族设计风格。

Through as an important part of China's excellent traditional culture,Chinese traditional aesthetics,relying on poetry,songs,lifestyles,folk ethics and other carriers,has built a deep cultural structure and collective consciousness,regulating the development of local culture as well as the penetration of foreign culture.By combining traditional aesthetics with the laws and characteristics of development in graphic design,and expressing what is thought and thought with the essence of the nation,new vitality can be injected into it,inheriting and transforming traditional aesthetics to form a unique national design style.