基于新媒体技术的休闲农业信息服务推送平台设计与应用分析

Design and Application Analysis of Leisure Agriculture Information Service Push Platform Based on New Media Technology

为加快乡村经济的建设,我国高度重视乡村休闲农业旅游项目的发展,并提出了乡村振兴战略,改善乡村休闲农业信息服务推送平台个性化需求不强的问题。在5G技术、“互联网+”等信息技术的背景下,新媒体技术的应用对乡村休闲农业旅游项目发展具有重要意义,可带动乡村经济与旅游业的发展。以常德周边地区的旅游休闲农业项目的用户为研究对象,基于新媒体可视化技术、数据挖掘技术和个性化推送技术,分析休闲农业旅游项目相关信息,设计个性化需求的休闲农业信息服务推送平台及应用分析。

To speed up the construction of rural economy,our country attaches great importance to the development of rural leisure agriculture tourism project,and puts forward the rural revitalization strategy,to improve rural leisure agriculture information service push platform personalized demand is not strong.Under the background of information technology such as 5G technology and"Internet+",the application of new media technology is of great significance to the development of rural leisure agricultural tourism projects and can drive the development of rural economy and tourism.This paper takes the users of tourism and leisure agriculture projects in the surrounding areas of Changde as the research object.Based on new media visualization technology,data mining technology and personalized push technology,this paper analyzes the relevant information of leisure agricultural tourism projects,designs the leisure agriculture information service push platform with personalized requirements and analyzes its application.