情感传达视角下的博物馆新展览路径思考

New Thoughts on Museum Exhibition Path from the Perspective of Emotional Communication

现代意义的博物馆越来越强调通过展览加深博物馆与观众的情感联结。本文在思想交流、情境培育、对比冲击三个方面用鲜活事例深入分析展览情感传达的表现方式,进而讨论博物馆展览的“分众化”传播模式、“叙事化”内容阐释和“情境化”展示语境,以期为博物馆创新展览展示路径提供有价值的引导性思考。

The modern meaning of the museum lays more and more emphasis on deepening the emotional connection between the museum and the audience through exhibitions.This paper gives a deeply analysis of the exhibitions with vivid examples of emotional expressions from three aspects which are the exchange of ideas,the cultivation of the situation,the impact of contrast.Then it discusses the"focus"mode of communication,the"narrative"content interpretation and the"contextualized"display context of museum exhibitions,expecting to provide valuable guiding thinking for the innovative exhibition path of the museum.