乡村治理中公共文化服务的实践逻辑、治理困境与路径创新

Public Cultural Services from the Perspective of Rural Governance:Practice Logic,Govern­ance Dilemma and Path Innovation

新时代乡村公共文化服务需要着力提高公共文化服务能力,实现以乡村文化振兴为指向的“治理逻辑”效能的提升。通过文献综述和数据分析,发现乡村公共文化服务在实施过程中面临行政主导的供需错位、文化扶持的只“送”不“种”、责任主体不清下的主位缺位和文化资源开发下的价值悬置等问题,其应然效能暂未有效发挥。着眼乡村振兴的政策背景和提高治理效能的现实需要,乡村公共文化服务需以数字技术赋能推进供给旨向回归、以文化机制创新驱动公共文化再生产、以多元主体参与锻造协同治理模式、以产品价值定位实现公共价值共享。

In the new era,rural public cultural services need to focus on improving the capacity of public cultural services and realize the improvement of the efficiency of the“governance logic”oriented by the revitalization of rural culture.Through literature review and data analysis,rural public cultural services are faced with the dislocation of supply and demand led by the administration,the“giving”but not“planting”of cultural support,the absence of theme under the responsibility subject and the suspension of value under the development of cultural resources.As a result,its due effectiveness has not been effectively exerted yet.Focus should be put on the policy background of rural revitalization and the practical needs of improving governance efficiency,rural public cultural services are needed to promote the return of supply direction with digital technology empowerment,drive public cultural reproduction with cultural mechanism innovation,forge collaborative governance mode with multi-subject participation,and achieve public value sharing with product value orientation.