网络热词的语义建构与解构——以“内卷”为例

Semantic Construction and Deconstruction of Internet Buzzwords:Taking Neijuan as an Example

网络热词反映民众心理、舆情风向和社会变化,影响人们的语言使用与认知思维,值得进行认知社会语言学视域下的分析,特别是了解它们抽象概括和具体化改变的语义建构与解构过程。以“内卷”为个案的分析表明,语义建构是多向的,既通过不同言语行为主体高频使用网络热词的热点话语来实现,也通过热点话语与相关的前话语、后话语之间的互文互动来实现。同时,言语行为主体的差异性具身认知和网络言语行为环境的特点促成了网络热词语义内容增删等语义解构的发生。

Internet buzzwords reflect popular psychology,public opinion and social changes,and affect language use and cognitive thinking.It is worth analyzing from the perspective of cognitive sociolinguistics,especially from the semantic construction and deconstruction process of their generalization and specification.The case analysis of Neijuan shows that semantic construction is multi-directional.It is completed not only through the high-frequency use of internet buzzwords by different speech actors,but also through the inter-textual interaction between buzzwords and related context.At the same time,the differential embodied cognition of the speech actors and the characteristics of online speech environment contribute to semantic deconstruction,such as the addition and deletions of the semantic content.