社会创业推动下乡村旅游地共同富裕形成机制研究

A Research on the Formation Mechanism of Common Prosperity inRural Tourism Destinations Driven by Social Entrepreneurship

乡村旅游是实现乡村振兴的重要途径之一,但旅游发展不仅要关注经济价值,更要致力于解决社会问题。社会创业关注社会价值,为解决我国乡村不平衡不充分发展的问题,实现共同富裕提供了可能的路径。文章聚焦明月村的社会创业实践,从“主体-实践-效应-保障”这一过程视角探讨社会创业推动乡村旅游地实现共同富裕的路径、作用机理与适用情境。研究发现:社会创业主体兼顾经济与社会的双重创业目标,在创业实践过程中通过创新发展与资源共享持续推进主体赋能与社区资本提升,并建立制度化的共享机制,从而提升了乡村旅游地的发展程度与共享程度,推动了共同富裕目标的实现。文章的研究发现对于探索共同富裕目标下的乡村旅游发展模式具有借鉴意义。

Rural tourism is one of the important ways to achieve rural revitalization.However,tourism development should not only focus on economic values,but also contribute to solving social problems in rural areas.Social entrepreneurship focuses on social value,which provides a possible path to solve the problem of unbalanced and insufficient development of rural areas and further achieves the common prosperity.Focusing on the practice of social entrepreneurship in Mingyue Village of China,this paper discussed the process and mechanism through which social entrepreneurship promotes the common prosperity in the rural tourism destination based on the approach of“subject-practice-effect-security”.The findings are:with the dual social entrepreneurial goals of economy and society,entrepreneurs continuously promote the empowerment of local people and improve the social capital of the rural community;moreover,by establishing an institutionalized sharing mechanism through innovative development and resource sharing,social entrepreneurship improves the degree of development and sharing in rural tourism destinations,and thus achieves the goals of common prosperity.In general,the findings of this paper provide important references for exploring the development model of rural tourism under the goals of common prosperity.