河南卫视“中国节日”系列节目的叙事学分析

Narrative Analysis of Henan of Satellite TV’s“Chinese Festivals”series

2021年,河南卫视以春节、元宵、清明、端午、七夕、中秋、重阳等中国传统节日为切入点,推出“中国节日”系列节目,打造了优质的传统节日品牌IP,赋予了传统文化新时空,为传统文化的保护与传承开启了新的篇章。文章运用叙事学理论,从叙事人物、叙事空间、叙事结构三个方面对该系列节目的故事呈现进行了分析,认为叙事主体通过内聚焦为主、零聚焦为辅的视角为观众传递出浓厚的家国情怀和文化自信。该系列节目通过故事和话语两个方面的叙事策略创新,既增强了我国传统节日的表现力,促进了中国传统文化高质量的传播,又提升了民众对传统文化的认同感和归属感。

In 2021,Henan TV launched the“Chinese Festivals”series with the Spring Festival,Lantern Festi⁃val,Qingming Festival,Dragon Boat Festival,Tanabata Festival,Mid-Autumn Festival and Chongyang Festival as the entry point,creating a high-quality brand IP of traditional festivals,giving a new time and space to traditional cul⁃ture and opening a new chapter for the preservation and transmission of traditional culture.Using narrative theory,the article analyses the storytelling of the series from three aspects:narrative characters,narrative space and narrative structure,and concludes that the narrative subject conveys a strong sense of family sentiment and cultural confidence to the audience through an in-focus perspective,supplemented by a zero-focus perspective.Through the innovation of narrative strategies in both storytelling and discourse,the series not only enhances the expressive power of China’s tra⁃ditional festivals,but also promotes the high-quality dissemination of Chinese traditional culture and enhances the pub⁃lic’s sense of identity and belonging to traditional culture.