新媒体背景下电商平台中饲料产品的网络营销策略

Network marketing strategy of feed products in e-commerce platform under the background of new media

新媒体背景下电子商务获得新的发展,为饲料产品的网络营销创造了良好条件。面对新媒体电商的发展趋势,饲料企业应加强网络营销模式的研究,本文分析网站营销模式、行业论坛营销模式、直播营销模式的特点,并结合饲料企业实际情况制定适合的网络营销策略。力求通过新媒体电商帮助饲料企业打通网络营销渠道,来扩大营销规模方式,保证饲料产品的销量,提高饲料企业的经济效益。

Under the background of new media,e-commerce has gained new development,which creates good conditions for online marketing of feed products.In the face of the development trend of new media e-commerce,feed enterprises should strengthen the research of online marketing mode,analyze the characteristics of website marketing mode,industry forum marketing mode,and live broadcast marketing mode,and formulate appropriate online marketing strategies based on the actual situation of feed enterprises.Strive to help feed enterprises open up online marketing channels through new media e-commerce,ensure the sales volume of feed products and improve the economic benefits of feed enterprises by expanding the marketing scale.