数字挖掘技术下饲料企业智能营销的实现路径

The implementation path of intelligent marketing for feed enterprises based on digital mining technology

在大数据时代,中小饲料企业由于缺乏市场细分,营销的精准化程度不足,营销没有突出饲料产品的特色,缺乏对饲料用户的智能化营销,营销效果不佳。数字挖掘技术可以帮助饲料企业实现精准的市场定位,突出产品卖点,实现差异化营销和智能化客户营销管理。饲料企业要充分借助数字挖掘技术,利用爬虫技术获取网络平台上的饲料市场数据,通过市场数据分析,准确定位饲料企业的目标市场,选择数据挖掘模型,对各类饲料消费数据进行预处理,建立数据分析挖掘模型,对饲料消费数据进行探索性分析,评价数据挖掘模型的应用效果,并不断优化和修正模型。

In the era of big data,due to the lack of market segmentation,the marketing accuracy of small and medium-sized feed enterprises is insufficient,the marketing does not highlight the characteristics of feed products,and the lack of intelligent marketing for feed users,the marketing effect is poor.Through digital mining technology,feed enterprises can achieve accurate market positioning,highlight the selling points of feed products,and achieve differentiated marketing and intelligent customer marketing management.Feed enterprises should fully utilize digital mining technology and crawler technology to obtain feed market data on network platforms.Through market data analysis,accurately locate the target market of feed enterprises,select data mining models,preprocess various types of feed consumption data,establish data analysis and mining models,conduct exploratory analysis of feed consumption data,evaluate the application effect of data mining models,and continuously optimize and revise the models.