基于场景感知的文旅空间场景力量化与设计法则研究——以20个杭州文旅空间为例

通过游客对场景情感的评价,可以引导城市文旅空间场景的改善。然而,由于现有的场景评价大多停留在经济效益与功能性陈设上,与互联网驱动下的新型文旅场景的设计和现实的游客感知始终存在一定的偏差,其场景创建与设计更新的过程需要融入多元化的理论与实践手法。本文以20个杭州文旅空间为例,通过引入场景力这一概念构建游客对场景感知的量化模型,得出场景设计的构成因子对游客的主观感知具有一定的影响,并据此为文旅空间的场景设计优化提供新的方法论。

The improvement of the urban cultural tourism space scene can be guided by the scene emotional evaluation of tourists.However,most of the existing scene evaluations stay on economic benefits and functional furnishings,there is always a certain deviation between the design of cultural tourism scenes and the actual perception of tourists.For the innovative cultural tourism space driven by the Internet,the process of scene creation and design update needs to incorporate diversified theories and practical methods.This paper takes 20 cultural tourism spaces in Hangzhou as an example,introduces the concept of scene power to build a quantitative model of tourists'perception of scenes,and finds that the components of scene design have a certain influence on tourists'subjective perception.Therefore,based on the data results,a new methodology is provided for the optimization of the scene design of the cultural tourism space.