常州春秋淹城旅游文创产品设计研究

通过案例研究法,收集优秀旅游文创产品设计案例,从文化、形式、色彩、功能、整体意象几个方面分析设计符号和转化的吻合性,为最终设计实践提供参考。针对春秋淹城遗址地理地貌和文物的文化特征进行深入分析,选取最具代表性的淹城遗址三城三河的形制、独木舟、双兽三轮青铜盘作为设计元素,简化、提炼后形成设计符号。结合从春秋淹城文化提炼出的设计符号,利用合理植入法进行文创产品设计,使名胜古迹、文物与现代产品完美融合,创造出独具特色的旅游文创产品,服务于日常生活,宣传淹城文化。

Through the case study method,collect excellent tourism cultural and creative product design cases,and analyze the consistency of design symbol and transformation in aspects of culture,form,color,function,and overall image,to provide a reference for the final design practice;According to the geographical landform and cultural characteristics of Yancheng site in Spring and Autumn,the paper makes an in-depth analysis,and selects the most representative shape of three cities and three rivers of Yancheng site,the canoe,and the double-beast three-round bronze plate are selected as design elements,which are simplified and refined to form a characteristic design symbol.Combining the design symbol extracted from the spring and autumn flooded city culture,using reasonable implantation methods to design cultural and cultural derivatives,the perfect integration of places of interest,historical relics and modern products to create unique tourism cultural and creative products that serve daily life and publicity Yancheng culture.