“现象级”历史文化类综艺节目的生产制作与创新传播模式探究

历史文化类综艺节目承担着文化继承与发扬的重要职能,利用趣味性、生动性的传播方式将复杂抽象、难以理解的专业知识转化为广大受众易学易懂、喜闻乐见的大众文化形式,始终是各节目重视的核心问题。本文从对“现象级”节目概念的整理与分析入手,梳理历史文化类综艺节目无法获得“现象级”传播所存在的困境,通过优化已有的传播模式生成历史文化类综艺节目更好的推广与传播方式,并以具体产生“现象级”传播的优质历史文化类综艺节目案例进行验证,以期为国内历史文化类综艺节目的制作与传播提供新的参考方向。

and difficult professional knowledge into popular culture that is easy for the audience to learn and understand and enjoy by using interesting and lively communication methods.This paper starts with the collation and analysis of the concept of"phenomenal"programs,sorts out the dilemma that historical and cultural variety shows cannot obtain"phenomenal"communication,optimizes the existing communication mode to generate better promotion and communication methods of historical and cultural variety shows,and verifies the case of high-quality historical and cultural variety shows that produce"phenomenal"communication.In order to provide a new reference direction for the production and communication of domestic historical and cultural variety shows.