大数据环境下公共图书馆个性化信息服务的策略探讨

Discussion on the Strategies for Personalized Information Services of Public Libraries in the Environment of Big Data

随着5G时代的到来和各种信息技术的高速发展,大数据的应用已经遍及各行各业,信息服务相关的产业也在这个过程中快速发展。同时,各种信息设备、智能终端、可穿戴设备的普及应用,大众对于信息服务的需求也呈现为多元化的发展趋势。对公共图书馆来说,传统的信息服务模式显然已经难以满足大众多元化的需求,未来需要充分依赖大数据技术,在创造多元化信息服务的同时,针对受众需求进行精准挖掘,以此来提供个性化信息服务。基于此,文章针对大数据环境下公共图书馆个性化信息服务的特征与意义进行了全面的阐述,并提出几点个性化信息服务的措施与建议。

With the official arrival of the 5G era and the rapid development of various information technologies,the application of big data in all walks of life is becoming more and more extensive,and industries related to information services are also developing rapidly in this process.With the popularization and application of various information devices,intelligent terminals and wearable devices,the public's demand for information services is also showing a diversified development trend.For public libraries,the traditional information service model has obviously been difficult to meet the diversified needs of the public,and in the future,it needs to fully rely on big data technology to create diversified information services while accurately mining users'needs,so as to provide personalized information services.Based on this,this paper comprehensively expounds the characteristics and significance of personalized information services in public libraries under the environment of big data,and puts forward several measures and suggestions for personalized information services.