老年人为何回避微信健康信息?基于信息质量和信息过载等影响因素的研究

Why do Elderly People Avoid WeChat Health Information?A Study Based on Factors of Information Quality and Information Overload

积极应对老龄化问题是关系国家民生福祉的重要议题。本研究旨在从信息质量和信息过载的视角探究老年人微信健康信息回避行为的关键影响因素,为促进老年群体融入信息时代提供新的理论支持与政策建议。多元线性回归的结果显示,微信健康信息的可信度、相关度和可理解度与回避行为呈现显著的负相关关系,信息过载也是影响老年人微信健康信息回避行为的关键因素。本研究对理解我国老年人在社交媒体上的健康信息相关行为有新的启迪,对相关机构更好地应对“银色数字鸿沟”的挑战也有较强的借鉴意义。

Actively dealing with the aging problem is an important issue in China.This study aims to explore the key influencing factors of the health information avoidance behavior on Wechat among Chinese older adults.The results of multiple linear regressions showed that Wechat health information believability,relevancy and understandability were negatively associated with the avoidance behavior,and information overload was also the key factor affecting the health information avoidance behavior on Wechat.This study provides new insights for the health information seeking and avoiding behavior on social media among the older population,so that relevant organizations could better respond to the"silver digital divide"challenges.