乡村文旅融合视角下的徽州砖雕创新设计研究

Research on Huizhou Brick Sculpture Innovation Design from the Perspective of lntegration of Rural Culture and Tourism

乡村是优秀传统文化的发源地,是我国礼仪文化、农耕文化和民俗文化的重要载体。借势国家实施乡村振兴的重大战略,乡村文旅融合是乡村转型升级和可持续发展的内在要求,核心在于促进乡村文化和旅游的深度融合和高质量发展。打造强有力的乡村文旅品牌首先要挖掘当地乡土文明,形成特色鲜明的旅游产业。徽州地区因其地理地貌形成了众多古村落,文化遗产丰富。本文以徽州砖雕为研究对象,探讨在乡村文旅融合视角下如何合理运用非遗文化资源弘扬徽文化,并通过创新设计为乡村文旅发展提供实践参考。

Due to the significant protection significance of the Huizhou culture,its inheritance and development have always received considerable attention.How to achieve the inheritance and innovation of Huizhou traditional culture,especially the intangible cultural heritage of Huizhou Three Carving Crafts,in the context of the integration of rural culture and tourism in the new era,is a practical proposition that needs to be explored urgently.The study takes the Huizhou brick sculpture"Fishing,Woodcutting,Farming,and Reading"as an example,analyzes its artistic characteristics and research value,and proposes targeted innovative design methods and paths from the perspective of rural cultural tourism integration.It has conducted design practices such as the illustration design of"Huizhou Life Illustrated Books"and the expression package of"Huizhou New Life".With a view to achieving the creative transformation of Huizhou's intangible cultural heritage and providing new ideas for the integration and development of rural culture and tourism.