智能时代艺术管理模式创新研究

Research on the Innovation of Art Management Mode in the Era of Intelligence

一、智能时代的新媒体概念智能时代,依靠科技革命,把人类社会所有的文明,包括语言、文字、图形甚至观念上的历史,全部转变成为一种二进制编码的数字化逻辑。新媒体平台利用网络和数字交互平台,加快了文化与艺术资源的流动,有效地拉近艺术市场与艺术生产间的距离。智能时代的新媒体艺术具有两大特点:第一,媒介的迅速扩张使网络、信息、交互界面都成了艺术品展示的新窗口,打破了传统作品的时空限制,观众可以在任何场合欣赏艺术品,艺术的传播速率大大提高。

With the development of China's art production and art consumption market pattern,art management is integrated in industry practice and discipline construction,and its connotation and extension are constantly improved.This paper uses the case study method to research the concept and development process of art management in the era of intelligence,summarize the innovation cases of art management mode,clarify the value and leading role of art management in cultural undertakings,and promote the development of art management mode towards diversification.