新零售背景下连锁商超转型发展的策略

Strategies for Transformation Development of Chain Retailers in the Context of New Retail

“互联网+零售”行业的发展,挤压传统的实体连锁商超经营,其市场占有份额日益衰减。为确保前沿信息技术可为我国实体零售赋予更多能量,实体零售企业需在未来的发展过程中,与时俱进,补齐短板,优化信息化水平,增强商业服务业态的操作灵活性,以改善商品的流通率及为客户的服务效果,基于新零售背景下,加强对新技术的运用,创造全新的零售平台,改善全渠道场景的操作能力。

The development of the“Internet+retail”industry has squeezed traditional entity chain stores whose market share is declining accordingly.In order to ensure that frontier information technology can bring more energy to Chinese physical retail in the context of new retail,physical retail enterprises need to keep pace with the times in the future development,strengthen the weaknesses,optimize the information level,enhance the operation flexibility in commercial service formats,improve the circulation rate of commodities and service effect for customers,strengthen the application of new technologies,create a new retail platform and improve the operational capabilities of the omnichannel scenario.