民生新闻节目播报形式的现状与策略

The Present Situation and Strategies on Broadcasting Forms of People’s Livelihood News Programs

广播事业飞速发展,新媒体行业处于深入革新状态中,我国民生新闻节目呈现绚丽、多彩的发展趋势,不但从节目包装、制作上有所改进,而且节目形态也是多种多样、内容丰富,受到普通群众的喜爱和热捧。民生新闻节目播报有自身的艺术特征,亲民性、故事性、引导性、服务性在播报中可以真正起到政府与民众的心里沟通。

With the rapid development of the broadcasting industry,the new media industry is in a state of deep innovation.China’s livelihood news programs show a brilliant and colorful development trend,getting improvement in program packing and production with a variety of forms and rich contents.Therefore,livelihood news programs get favored by the ordinary public.In the broadcasting,people’s livelihood news can really play a role in the psychological communication between the government and the public due to the features in art,affi nity,story,guidance and service.