基于地域文化的“呈坎”村落品牌IP设计研究

IP Design of“Chengkan”Village Brand Based on Regional Culture

村落品牌IP设计可以运用在地文化与文创创意产品开发的模式,通过生活化、系统化与品牌化的步骤,有效筛选撷取在地文化元素,建构文化元素与设计程序的对应模式。“呈坎”村落品牌IP的设计正是通过对地域文化的挖掘,将特色鲜明的乡土文化激活,进行在地创生,让抽象的文化元素具体化。“呈坎”村落品牌IP的设计也是对乡村文创产品设计进行多样化和开放性的探索,为同类型设计问题提供了一定的参考。

The IP design of village brand can use the developing mode of local cultural and creative product to build a corresponding mode between cultural elements and design process by systematically selecting cultural elements of local life and making it a brand.To design“Chengkan”village brand IP,the designer made a thorough investigation of local culture,amplified its distinction and made abstract cultural elements concrete.The design of“Chengkan”village brand IP is also a diversified and open exploration of rural cultural and creative product design,providing a certain reference for the same type of design issues.