河南形象对外传播中文化折扣现象的间性思考

Inter-subjectivity Thinking on Cultural Discounts in the External Communication of Henan’s Image

河南形象是一个自我叙事与他者想象的间性建构产物,也是呈现河南社会发展与生活状态的符号集群。在建构主义视域下,河南形象在对外传播过程中发生了一系列文化折扣现象。本文以文化折扣现象为切口,从世界性的审美意识形态差异、国家性的大河情感及民族认同和区域性的中原语词符号表征三个方面说明河南形象对外传播中文化折扣现象的生成路径。借助韦勒克的文学内部研究与外部研究二分法,在构建多层和深层传播空间、注重文本译介的“使外国化”等方面为减少形象建构中产生的文化折扣影响提供策略之思。

The image of Henan is a product of the inter construction of self-narrative and the imagination of others,and also a symbol cluster that presents the social development and living status of Henan.From the perspective of constructivism,the image of Henan has undergone a series of cultural discounts in the process of external communication.This article takes the phenomenon of cultural discount as a starting point,and explains the generation path of cultural discount phenomenon in the external external communication of Henan's image from three aspects:global aesthetic ideological differences,national river emotions and ethnic identity,and regional representation of Central Plains word symbols.By utilizing Wellek's dichotomy between internal and external literary research,strategic ideas have been provided to reduce the cultural discount impact generated in image construction in terms of constructing multi-level and deep communication spaces,emphasizing the “foreignization” of text translation,and other aspects.