跨文化传播视域下河南国际形象提升:机遇、挑战与实践

Enhancing Henan’s International Image from the Perspective of Intercultural Communication:Opportunities,Challenges,and Practical Strategies

面对新发展格局,着眼新发展要求,通过跨文化传播研究视角,探讨分析河南国际形象提升所面临的机遇和挑战,并立足河南经济社会发展实际,紧密结合“一带一路”建设,探寻当前河南国际形象提升的若干实践策略,着力塑造新发展、新格局下良好的河南国际形象,以期推进高质量建设河南现代化,助推“一带一路”建设走好走深走实、取得丰硕成果。

As an important nodal region in the implementation of the Belt and Road Initiative,Henan plays a crucial role in connecting the East and the West,as well as the North and the South,due to its prominent geographical advantages and rich cultural resources.In the face of the new development pattern and the requirements for new development,this paper adopts the perspective of intercultural communication to explore the opportunities and challenges Henan faces in enhancing its international image.Based on the practicalities of Henan's economic and social development,and closely integrated with the Belt and Road Initiative,this study aims to identify several practical strategies for enhancing Henan's international image,with a focus on shaping a favorable international image for Henan under the new development paradigm.The ultimate goal is to promote the high-quality construction of Henan's modernization and contribute to the successful implementation and fruitful achievements of the Belt and Road Initiative.