后现代设计语境下视觉传达设计中的色彩叙事策略分析

Analysis of Color Narrative Strategies in Visual Communication Design in the Context of Postmodern Design

本文基于后现代设计语境,将视觉传达中的色彩叙事策略作为研究主题,首先阐述了后现代设计语境的特点和视觉叙事的概念,然后分析了后现代设计语境下视觉传达的范式转向和视觉传达设计中应用色彩叙事的意义,最后提出,设计人员要提升色彩的情感召唤力、科学分配色彩视觉权重、合理搭配色彩形成呼应、探索色彩的颠覆性应用、挖掘色彩背后深层意义,以提高设计质量。

This article is based on the postmodern design context and takes the color narrative strategy in visual communication as the research topic.Firstly,it elaborates on the characteristics of postmodern design context and the concept of visual narrative.Then,it analyzes the paradigm shift of visual communication in postmodern design context and the significance of applying color narrative in visual communication design.Finally,it proposes that designers should enhance the emotional appeal of colors,scientifically allocate color visual weights,and reasonably matching colors to form a response,exploring the disruptive application of colors,and exploring the deep meaning behind colors to improve design quality.