互联网背景下旅游文化品牌色彩营销途径探析

Analysis on the Color Marketing Methods of Tourism Culture Brand under the Background of the Internet

近些年来,在我国市场经济高速发展的大环境下,各地区旅游行业竞争日益激烈。要想在竞争中脱颖而出,旅游文化品牌建设与优化至关重要,给旅游品牌设定代表色彩并以此进行宣传,可以更好地突出该地的旅游资源特色,激发民众对相关地方文化的兴趣,可以在一定程度上起到促进旅游产业持续稳健发展的作用。当下,互联网技术已经被广泛应用于旅游业领域,色彩亮丽、主题鲜明的旅游宣传图片层出不穷,“互联网+旅游”的实现为旅游文化品牌建设与优化提供了一定助力。本文则就互联网背景下旅游文化品牌色彩营销途径进行了深入地探析,希望能够起到促进旅游行业蓬勃发展的作用。

In recent years,in the context of the rapid development of China's market economy,the competition in the tourism industry in various regions has become increasingly fierce.To stand out from the competition,the construction and optimization of tourism cultural brands is crucial.Setting representative colors for tourism brands and promoting them can better highlight the characteristics of tourism resources in the region,stimulate public interest in relevant local culture,and to a certain extent promote the sustainable and stable development of the tourism industry.At present,Internet technology has been widely used in the field of tourism.Tourism publicity pictures with bright colors and distinctive themes emerge in endlessly.The realization of"Internet plus tourism"has provided some help for the construction and optimization of tourism culture brands.This article conducts an in-depth analysis of the tourism cultural brand color marketing approaches in the context of networking,hoping to play a role in promoting the vigorous development of the tourism industry.