乡村振兴视角下陕西城固县农产品包装设计与实践

PACKAGING DESIGN AND PRACTICE OF AGRICULTURAL PRODUCTS IN CHENGGU COUNTY,SHAANXI UNDER THE PERSPECTIVE OF RURAL REVITALIZATION

在乡村振兴视角下,对区域农产品进行包装设计是促进乡村经济发展的重要方式之一。文章对陕西城固县的农特产品包装现状进行分析,总结了目前城固县农产品包装设计中的不足,以乡村振兴为视角尝试探讨陕西城固县农产品包装设计思路,提出将地域文化精髓融合到农产品包装设计中、明确农产品包装设计的定位、注重使用农产品包装环保材料等改进方法,并进行了设计实践。通过文章的研究,以期能提升区域农产品的竞争力,推动乡村农产品的健康发展。

From the perspective of rural revitalization,the packaging design of regional agricultural products is one of the important ways to promote the development of rural economy.This paper analyzes the present situation of packaging of agricultural special products in Chenggu County,Shaanxi and summarizes the deficiencies in packaging design of agricultural products in Chenggu County.From the perspective of rural revitalization,tries to explore the design ideas of agricultural products packaging in Chenggu County,Shaanxi,proposes to integrate the essence of regional culture into the packaging design of agricultural products,clarify the positioning of packaging design of agricultural products,emphasize the use of environmentally friendly packaging materials for agricultural products and other improvement methods,and carry out the design practice.Through the research of this article,we hope to enhance the competitiveness of regional agricultural products and promote the healthy development of rural agricultural products.