北京胡同文化创意产品开发研究

RESEARCH ON THE DEVELOPMENT OF BEIJING HUTONG CULTURAL AND CREATIVE PRODUCTS

北京胡同文化作为北京经典文化符号之一,传承问题备受关注。文章首先通过对北京胡同文化进行分类,剖析北京胡同文化内涵,进而确定北京胡同文化创意产品的开发方向;其次,分析北京胡同文化创意产品现状,即设计思路雷同、产品形式单一以及北京胡同文化特色不突出;最后,提出相应的解决思路。通过文章的研究,以期实现北京胡同文化在文化创意产品上的有效传播,为今后的北京胡同文化创意产品开发研究提供参考。

As one of the classic cultural symbols of Beijing,the inheritance of Beijing Hutong culture has attracted much attention.The articlefirst classifies the culture of Beijing Hutong,analyzes the cultural connotations of Beijing Hutong,and then determines the development direction of creative products of Beijing Hutong culture;Secondly,analyze the current situation of cultural and creative products in Beijing Hutong,which includes similar design ideas,single product forms,and lack of prominent cultural characteristics in Beijing Hutong;Finally,propose corresponding solutions.Through the research of the article,the aim is to achieve the effective dissemination of Beijing Hutong culture in cultural and creative products,and provide reference for future development and research of Beijing Hutong cultural and creative products.