中国数字贸易发展面临的知识产权问题及其对策

Intellectual Property Issues and Countermeasures on the Development of Digital Trade in China

【目的/意义】在全球贸易保护主义持续升温以及中国进一步深化改革开放的背景下,数字贸易带动全球创新链、产业链和价值链加速整合优化,正在成为经济增长的新引擎,也为知识产权高质量发展提供新的突破点。【设计/方法】通过深入分析中国在数字贸易中知识产权保护和运用的现状以及所面临的问题,明确中国参与数字贸易及保护和运用知识产权奋发有为的对策。【结论/发现】当前中国数字知识产权规则环境持续优化、监管机制逐步完善、流通基础良好且市场需求规模逐步扩大。但是也存在数字规则与国际标准衔接不紧密、数字产权司法保障机制不完善、数字知识产权交易体系存在短板、数字知识密集型产业遭遇国外封锁等问题。最后从数字规则、产权监管、营商环境和知识产业等维度出发,提出中国亟需健全数字产权标准体系,完善数字产权保护执行和监督机制,提高数字贸易中知识产权的市场化水平,推动数字知识密集型产业提质增效等对策。

[Purpose/Significance]With the continued rise of global trade protectionism,and further deepening of China’s reform and opening up,digital trade accelerates the integration and optimization of the global innovation chain,industrial chain and value chain.And it is becoming a new engine for economic growth,as well as a new breakthrough point for intellectual property rights.[Design/Methodology]This paper deeply analyzes the current situation and problems of China’s intellectual property protection and application in digital trade,and clarifies the strategies for China’s participation in digital trade and protection of intellectual property rights.[Conclusions/Findings]The study found that the current rules of China’s digital intellectual property are continuously optimized,the regulatory mechanism is gradually improved,the circulation is unhindered,and the market demand is gradually expanding.However,there are also problems such as the lack of close connection between digital rules and international standards,the imperfect judicial protection mechanism for digital property rights,the obvious shortcomings of the digital intellectual property trading system,and the lack of vitality of digital intellectual property-intensive industries.Finally,starting from the dimensions of digital rules,property rights supervision,business environment and knowledge industry,it is proposed that China needs to improve the digital property rights regulation system,improve the enforcement and supervision mechanism of digital property rights protection,improve the marketization level of intellectual property rights in digital trade,and promote the strategies to improve the quality and efficiency of digital knowledge-intensive industries.