摘要
跨境电商整合了外贸渠道,缩短了从批发到零售等多个环节,降低了商业成本。皮革行业虽是传统行业,但十分依赖跨境交易,尤其原材料、化料乃至成品的售卖都与国际市场紧密联系。近年来,皮革企业的跨境电子商务业务越发成熟,对我国皮革贸易市场产生了重要影响,为中国对外贸易做出了一定的经济贡献。本文从皮革产业基本情况分析入手,探讨在跨境电商背景下,中国皮革企业如何发挥自身优势,跻身国际市场,在新一轮经济环境下先发制人,结合皮革企业跨境电商的发展对策,分析未来发展趋势,不断提升皮革企业的跨境市场占有率。
Cross-border e-commerce has integrated foreign trade channels,shortened multiple links from wholesale to retail,and reduced various commercial costs.Although the leather industry is a traditional industry,it relies heavily on cross-border transactions.The sales of raw materials,chemicals and even finished products are in⁃separable from the international market.In recent years,the cross-border e-commerce business of leather enterprises has become more mature,which has had an important impact on Chinese leather trade market and made a certain eco⁃nomic contribution to Chinese foreign trade.This article started with the analysis of the current situation of cross-bor⁃der e-commerce,and discussed how Chinese leather enterprises can play their own advantages in the context of crossborder e-commerce,enter the international market,preempted in the new round of economic environment,analyzed the future development trend in combination with e-commerce hardware demand,and continuously improved the cross-border market share of leather enterprises.
作者
延璐
YAN Lu(Xi'an Mingde Institute of Technology,Xi'an 710000,China)
出处
《中国皮革》
CAS
2023年第7期41-44,共4页
China Leather
基金
西安市社会科学规划基金课题(22JX105)。
关键词
跨境电商
对外贸易
皮革企业
cross-border e-commerce
foreign trade
leather enterprises