老龄化背景下我国老年鞋产品市场供给优化研究

Market Supply Optimization of Elderly Shoes in China under the Background of Aging

老龄化背景下老年鞋产品市场巨大,但老年鞋市场存在产品质量不高、良莠不齐,老年鞋样式同质化严重及老年鞋产品科技含量不足等问题。针对这些问题,应从提高老年鞋产品质量、细分老年鞋产品市场和提高老年鞋产品科技含量等方面入手,优化老年鞋产品市场供给,更好地满足老年人的需求。

Under the background of aging,the market for elderly shoes products is huge,but there are problems in the elderly shoes market,such as low product quality,uneven quality,serious homogenization of elderly shoes styles,and insufficient technological content of elderly shoe products.In response to these problems,we should start from im⁃proving the quality of elderly shoes products,subdividing the market for elderly shoes products,and increasing the technological content of elderly shoes products,optimizing the supply of elderly shoes products in the market to better meet the needs of the elderly.