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方向盘色彩因素对年轻驾驶员情绪的影响研究

STUDY ON THE INFLUENCE OF COLOR OF STEERING WHEEL ON YOUNG DRIVERS’EMOTIONS
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摘要 目的:了解不同颜色对驾驶情绪的影响,为提高驾驶安全性提供参考。方法:将30名20-24岁的年轻驾驶员分成三组,分别使用红色、蓝色与白色方向盘完成模拟驾驶体验,并采用9分制SEM量表进行自我情绪评估。结果:红色和蓝色方向盘对情绪有显著且积极的影响,红色影响较大,蓝色较小,白色方向盘对情绪无明显影响。结论:方向盘设计应注意颜色对驾驶员驾驶情绪的影响,重视暖色调的情绪刺激作用,冷色调的情绪安抚作用,同时避免大范围的使用暖色调和中性色调。 Object:To understand the influence of different co1ors on driving emotions and provide a reference for improving safe driving.Method:Thirty young drivers aged 20-24 were divided into three groups to comp1ete a simu1ated driving experience by using a red,b1ue and white steering whee1;a 9-point sca1e SAM was used for se1f-emotiona1 assessment.Resu1t:The red steering wheel had a greater and positive effect on mood,the blue one had a smaller and positive effect,and the white one had no obvious effects.Conclusion:Future steering wheel design should pay attention to the influence of co1or on the driver's driving emotions,inc1uding the emotiona1 stimu1ating effect of warm tones,the emotiona1 soothing effect of co1d tones,whi1e avoiding the use of a wide range of warm and neutral tones.
出处 《包装与设计》 2023年第3期120-121,共2页 Package & Design
基金 浙江省高校重大人文社科攻关计划项目资助(2023QN030)。
关键词 色彩心理学 驾驶情绪 驾驶体验 方向盘设计 安全驾驶 co1or psycho1ogy driving emotion driving experience steering whee1 design safe driving
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