工业风视觉语言特征与设计优化策略

VISUAL LANGUAGE CHARACTERISTICS AND DESIGN OPTIMIZATION STRATEGIES OFINDUSTRIAL STYLE

工业风以其简洁硬朗、冷酷粗犷的风格获得许多年轻人的喜爱,并被广泛运用于多个设计领域中。鉴于目前有关工业风的概念没有明确的学术界定,本文尝试归纳工业风设计现状,分析工业风设计典型特征与现有问题,提出了工业风设计的优化策略:拓展应用领域、结合新旧工业元素、应用陌生化设计手法。研究旨在为设计工作者提供新的设计方向,推动工业风设计的创新,丰富工业风设计成果。

Industria1 sty1e has gained the 1ove of many young peop1e with its simp1e,hard,co1d and rugged sty1e,and has been wide1y app1ied in many design fie1ds.Due to the fact that there is no c1ear academic definition of the concept of industria1 sty1e,this paper tries to summarize the current situation of industria1 sty1e design,ana1yzes its typica1 characteristics and existing prob1ems,and proposes the optimization strategies of industria1 sty1e design:expanding app1ication fie1ds,combining o1d and new industria1 e1ements,and app1ying unfami1iar design approach.The research aims to provide new ideas for designers,promote the innovation of industrial style design,and enrich the results of industrial style design.