面向Z世代的车载AR.HUD交互界面设计研究与实践

RESEARCH AND PRACTICE OF IN-VEHICLE AR-HUD INTERACTIVE INTERFACE DESIGN FOR GENERATION Z

随着汽车消费市场的年轻化发展,z世代群体成为了汽车市场的重要后备主力军。与此同时,越来越多的车企亦开始重视汽车智能驾驶系统与智能座舱的研发。本文首先对车载HUD与AR-HUD的概况及发展现状进行了调研,继而结合马斯洛需求层次理论,从感观性、安全性、体验性三个方面着手,对z世代用户的AR-HUD界面需求层次结构进行分析,以此为基础提出了面向z世代的车载AR-HUD交互界面设计策略并进行了设计实践,旨在为未来车载AR-HUD系统的开发与设计提供参考。

with the youthfu1 deve1opment of the automobi1e consumer market,the Generation Z group has become an important reserve main force in the automobi1e market.At the same time,more and more car companies have started to pay attention to the research and deve1opment of inte11igent driving system and inte11igent cockpit.This paper first1y researches the current status and deve1opment trends of in-vehic1e HUD and AR-HUD,then ana1yzes the AR-HUD interface demand hierarchy of Generation Z users from three aspects of Mas1ow,s Hierarchy of Needs Theory,inc1uding perception,safety and experience.Base on this,the author proposes an in-vehic1e AR-HUD interactive interface design strategy for Generation Z and carries out design practice,aiming to provide reference for the deve1opment and design of future in-vehic1e AR-HUD systems.