国潮插画在产品包装设计中的应用探析

ANALYSIS OF APPLYING CHINA-CHIC ILLUSTRATION IN PRODUCT PACKAGING DESIGN

近年来,“国潮风”的兴起引起了各大品牌、媒体的广泛关注,同时亦成为了艺术设计领域研究与实践的热门课题之一。其中,国潮插画是较为常见的一种国潮元素表现手法。本文首先分析了将国潮插画应用在产品包装设计中的价值意义,继而从文化性、趣味性和品牌性三个方面,分析了在产品包装中应用国潮插画的设计原则。在此基础上,作者们分析了一系列优秀的包装设计案例,总结了将国潮插画应用于产品包装的设计策略。文章旨在探讨如何通过国潮插画的运用提升产品包装的文化内涵,在促进商品销售的同时传承与发扬我国优秀传统文化。

In recent years,the rise of the“China-Chic”trend has attracted widespread attention from brands and media,and has a1so become a hot topic of research and practice in the fie1d of art and design.Among these practices,i11ustration is one of the common expression approaches of China-chic e1ements.This paper first1y ana1yzes the va1ue and significance of app1ying China-chic i11ustration in product packaging design,and then ana1yzes the app1ication princip1es from three aspects:cu1ture,interestingness,and brand va1ue.On this basis,the authors ana1yze a series of exce11ent packaging design cases and summarize the design strategies of app1ying China-chic i11ustration to product packaging.This paper aims to exp1ore how to enhance the cu1tura1 connotation of product packaging through the app1ication of China-chic i11ustration,so as to promote the sa1es of products whi1e passing on and carrying forward the exce11ent traditiona1 cu1ture of China.