我国对外文化贸易的发展变革与成就分析:2012-2021年

Analysis of the Development,Transformations,and Achievements of China's Foreign Cultural Trade:From 2012 to 2021

对外文化贸易的高质量发展在中国特色社会主义文化强国建设进程中发挥着重要的推动作用。本文研究结果表明:近十年来,我国对外文化贸易的发展理论和战略认识都有了显著提升,从加快发展对外文化贸易到文化贸易高质量发展,从满足人民基本精神文化需要到提高文化产品和服务供给质量和多元化发展水平,从文化科技融合到数字文化产品与服务国际化发展,对外文化贸易的理念和战略在持续转型升级。与此同时,随着我国文化贸易领域国家指导性文件的出台和国家文化出口基地辐射作用的显著增强,我国对外文化贸易在贸易规模、国别结构和推动“一带一路”倡议实施等方面均取得了较大成就。未来中国应抓住数字文化贸易的发展契机,推进数字技术在文化领域的应用,激发中小微文化企业的全球市场活力,在更高水平上释放“一带一路”倡议的红利,以国家文化出口基地建设夯实文化贸易高质量发展的基础。

The high-quality development of foreign cultural trade plays a significant role in the establishment of China as a socialist cultural power with distinctive Chinese characteristics.This paper reveals notable improvements in the theoretical and strategic comprehension of China's foreign cultural trade over the past decade.These advancements include the acceleration of foreign cultural trade development,the pursuit of high-quality cultural trade,the enhancement of people's fundamental spiritual and cultural needs,the improvement and diversification of cultural product and service supply,the integration of culture and technology,and the international expansion of digital cultural products and services.Consequently,the concept and strategy of foreign cultural trade have undergone continuous transformation and upgrading.At the same time,the issuance of national guiding documents in the realm of cultural trade,coupled with the substantial influence of national cultural export bases,has led to remarkable achievements in China's foreign cultural trade in terms of trade scale,country structure,and the promotion of"the Belt and Road"initiative.In the future,China should seize the digital cultural trade development opportunity,advocate for the application of digital technology in the cultural domain,stimulate the global market vitality of small and medium-sized cultural enterprises,release the benefits of"the Belt and Road"initiative at a higher level,and consolidate the foundation for the high-quality development of cultural trade through the construction of national cultural export bases.