在舆情热点中开展防震减灾科普的思考

Thoughts on science popularization of earthquake prevention and disaster reduction in public opinion hotspots

防震减灾科普工作应与时俱进,在舆论引导中体现更大作用,在舆情治理中承担更多责任。本文认为防震减灾科普具有重要的舆论引导作用。一是舆情热点为防震减灾科普提供了契机。二是舆情热点为防震减灾科普提供了内容。本文从3个方面提出了防震减灾科普的舆论引导策略。一是合理设置科普议程,掌握舆论引导主动权;二是借力新媒体传播技术,有意识地引导舆论;三是打好“组合拳”,形成舆论引导最大合力。本文认为应在舆情热点中积极主动做好防震减灾科普宣传,创新传播形式、方法,巧妙设置议程,全时空覆盖,全社会参与,构建政府、媒体和公众信息互通的良性舆论场,增强社会公众的风险意识和防灾减灾能力,真正筑牢风险防控的人民防线。

Science popularization work on earthquake prevention and disaster reduction should keep pace with the times,play a greater role in public opinion guidance,and take more responsibility in public opinion governance.In this paper we discuss that science popularization of earthquake prevention and disaster reduction plays an important role in guiding public opinion from two aspects.First,the hotspots of public opinion provide an opportunity for science popularization of earthquake prevention and disaster reduction.Second,the hotspots of public opinion provide contents for science popularization of earthquake prevention and disaster reduction.I put forward the public opinion guidance strategy of science popularization of earthquake prevention and disaster reduction from three aspects.First,reasonably set the science popularization agenda and take the initiative to guide public opinion;Second,consciously guide public opinion by means of new media communication technology;The third is to play a good“combination boxing”to form the greatest resultant force for public opinion guidance.In the hotspots of public opinion,we should actively do a good job of science popularization of earthquake prevention and disaster reduction,innovate communication forms and methods,skillfully set the agenda,cover the whole time and space,and participate in the whole society,build a benign public opinion field for the exchange of information between the government,the media and the public,enhance the public’s risk awareness and disaster prevention ability,and truly build a people’s defense line for risk prevention and control.