基于多市场接触视角的竞争组合非相似性与企业绩效的关系研究

Research on the Relationship between Competitive Repertoire Dissimilarity and Firm Performance Based on the Perspective of Multimarket Contact

基于中国家电行业数据,本文对多市场接触、竞争组合非相似性与企业绩效之间的关系进行了实证检验,并分析了TMT异质性与竞争惯性在其中的调节作用。实证结果显示,随着企业多市场接触水平的提高,其越可能采取非对抗性的竞争方式。同时,竞争组合非相似性对企业绩效也具有显著的正向作用。进一步,TMT异质性会加强多市场接触与竞争组合非相似性之间的正相关关系。此外,竞争惯性会加强竞争组合非相似性与企业绩效之间的正相关关系。总体而言,本研究拓展了动态竞争领域有关企业竞争组合的研究,为未来进一步的研究提出了可供参考的方向,同时也在实践上为我国企业开展竞争活动提供了启示与建议。

Based on the second-hand data of Chinese home appliance industry,this paper conducts an empirical test in order to study the relationship between multimarket contact(MMC),competitive repertoire dissimilarity and firm performance.Besides,this paper also analyzes the moderating role of TMT heterogeneity and competitive inertia.The empirical results show that as the level of MMC increases,it is more likely for firms to adopt non-confrontational competition methods.At the same time,there is a significant positive correlation between competitive repertoire dissimilarity and firm performance.Furthermore,TMT heterogeneity will strengthen the positive correlation between MMC and competitive repertoire dissimilarity.In addition,competitive inertia will strengthen the positive correlation between competitive repertoire dissimilarity and firm performance.Generally speaking,this paper expands the researches on competitive repertoire in the field of dynamic competition,and proposes reference directions for further research.At the same time,this paper also provides enlightenment and suggestions for Chinese enterprises to carry out competitive activities in practice.