文化和旅游公共服务融合发展的现状与前瞻

Current Development and Prospect of Cultural and Tourism Public Service Integration

2018年以来,我国公共文化服务和旅游公共服务融合发展的实践探索主要有如下几种模式:一是“嵌入”,二是“结合”,三是“拓展”,四是“支撑”。目前我国公共文化服务和旅游公共服务融合发展面临的主要问题,首先是公共文化服务和旅游公共服务融合发展的结合点在哪里,其次是性质、功能、发展规律不完全相同的公共文化服务和旅游公共服务如何深度融合发展。目前实践中出现的做法,有不少把握方向正确,选择结合点准确;也有一些存在争议。有些从旅游公共服务的角度看必不可少的内容,与公共文化服务无关。公共文化服务与旅游公共服务融合发展,应建立的基本理念、遵循的基本原则是“主客共享”。有些属于“生活服务”范畴的特色化、个性化旅游服务,本质上不属于旅游公共服务,因而不是与公共文化服务融合的问题,是与市场化文化服务融合的问题。推动公共文化服务和旅游公共服务深度融合发展,同时更好地保障全体人民的旅游权利,当前的一个突破口是推动一批自然资源型、历史遗承型旅游景区免收首道门票。

Since 2018,the integration practice of Chinese public cultural service and tourism public service has formulated 4 main modes:the first is"embedding",the second is"combining",the third is"expanding",the fourth is"supporting".At present,2 main questions should be answered for further integration development:What are the combinations of public cultural services and tourism public services?What actions should be taken for further integration and development,since the public cultural services and tourism public services differ in nature,function and the law of development?Practical innovations have explored the way,some of them have grasped the correct direction and took the effective initiatives.Some,however,are controversial.Some explorations focus on tourism public services while have nothing to do with public cultural services.The basic principle for the integration of public cultural services and tourism public services should be"sharing by the owner and guest".Some personalized tourism services are actually daily service,instead of tourism public services.They should be integrated with market-oriented cultural services,rather than public cutural services.To promote a number of natural resources and historical heritage tourist attractions free of charge is the breakthrough to realize the in-depth integration of public cultural services and tourism public services,and better protect the equal rights of ll the people in tourism.