“饭圈异化”的生成逻辑、意识形态风险及其化解

Generative logic, ideological risk and its countermeasure of “fandom alienation”

作为流量时代特有产物的“饭圈”,是数字媒介衍生出的独立文化圈层。在这个圈层中,基于粉丝对明星偶像的狂热喜爱而产生了一些不同于以往的消费行为和文化。在“饭圈文化”形成与出圈的同时,也出现了一些“饭圈”乱象,使得“饭圈文化治理”成为一种必然。对此,我们要看到,数字技术的发展和资本意志的不断侵入,导致了以偶像崇拜为社会依据、以组织架构为内在依据、以情感认同为价值依据的“饭圈异化”的产生。在资本意志的影响下,“饭圈异化”产生了物化和削弱偶像榜样引领、消解粉丝理性思维和价值认同、以资本意志弱化媒介平台正向引导等风险。要打破“饭圈异化”导致的文化圈层壁垒并消解其带来的风险,需要深入分析“饭圈异化”的生成逻辑,看清“饭圈异化”在意识形态安全领域呈现的新样态,进而基于思想引领、现实需求和主体规训等施以有效化解与治理。具体来说,要坚持党对青年工作的全面领导,以社会主义核心价值观引领青年树立正确的理想信念;坚持人民至上,以人民群众的精神文化需求为创作导向;规范资本行为,建立健全文娱行业监管体系以破解资本逻辑的操控,完善行业规范章程以强化治理“饭圈异化”的制度保障,营造清朗的网络空间与文艺氛围。

As a unique product of the flow era,“fan circle”is an independent cultural circle derived from digital media.In this circle,based on fans’fanatical love for stars and idols,some consumption behaviors and cultures are different from the past.With the formation and development of“fandom culture”,there are also some“fan circle”chaos,which makes the“fandom culture governance”become inevitable.Thus,we found the fact that with the development of digital technology and the continuous invasion of the will of capital,there comes into being“fandom alienation”which takes idol worship as the social basis,organizational structure as the intrinsic basis and emotional identification as the value basis.Under the influence of the will of capital,the alienation of fandom has produced risks such as materialization and weakening of the guidance of idols,digestion of fans’rational thinking and value identification,and weakening of the will of capital in the positive guidance of media platforms.To break the cultural barriers caused by“fandom alienation”and eliminate various risks,it is necessary to deeply analyze the generating logic of“fandom alienation”,see clearly the new pattern presented by“fandom alienation”in the field of ideological security,and then effectively resolve and manage it based on ideological guidance,practical needs and subject discipline.To be specific,firstly,we must uphold the Party’s overall leadership over youth work and guide young people to set up correct ideals and beliefs with core socialist values.The second is adhering to the people first and regarding the spiritual and cultural needs of the people as the guidance of creation.The third is regulating the capital behavior,breaking the manipulation of capital logic by supervision system’s establishment and improvement the of the entertainment industry,and strengthening the institutional guarantee of the governance of“fandom alienation”by improving the regulations of the industry to create a clear network space and literary atmosphere.