延安市地理标志农产品区域公用品牌建设研究

Regional Public Brand Construction of Agricultural Products Based on Geographical Indications in Yan'an City

我国通过注册地理标志和建设农产品区域公用品牌来保护农产品,助力农业发展,打造出一批有核心竞争力的农业品牌,加快我国由农业大国转变为农业强国。近些年,陕西省延安市农产品的地理标志和区域公用品牌发展较快,但仍存在品牌意识淡薄、农产品品牌附加值低等问题,品牌影响力和核心竞争力仍存在极大的发展空间。因此,通过分析延安市农产品的地理标志和农产品区域公用品牌的发展情况,研究其在建设过程中的制约瓶颈,思考基于地理标志的农产品区域公用品牌建设的有效路径,并提出相应的解决办法和未来策划。

China protects agricultural products by registering geographical indications and building regional public brands of agricultural products,assists agricultural development,creates a number of Chinese agricultural brands with core competitiveness,and speeds up China's transformation from a large agricultural country to an agricultural power.In recent years,geographical indications and regional public brands of agricultural products in Yan'an City have developed rapidly,but there are still some problems such as weak brand awareness and low added value of agricultural products.There is still great room for progress in brand influence and core competitiveness.Therefore,by analyzing development of geographical indications of agricultural products and regional public brands of agricultural products in Yan'an City,setback in construction process was studied,effective ways of regional public brand construction of agricultural products based on geographical indications was considered,and corresponding solutions and future planning was put forward.