网络文学“出海”的演进脉络、现实图景与突围策略

The Evolution Path, Realistic Picture, and Breakthrough Strategies of the Overseas Publishing of Chinese Online Literature

研究中国网络文学成功“出海”的实践和经验,促进中华文化“走出去”,提升国家文化软实力。文章立足于网络文学新发展阶段,指出网络文学“出海”的成功得益于技术驱动、现实土壤、海外因素与原生优势,网络文学“出海”历经了线下版权出售、线上翻译连载、自主平台主导传播、资源联动集群“出海”四个阶段,形成了扩大化的传播体量、多样化的传播形态和全球化的传播规模,依靠国内生态、发挥科技力量、深耕传统文化、注重通力合作、坚持受众导向是其显著特点。指出网络文学“出海”存在阅读体验有待提升、题材需要平衡、国际影响仍需扩大、知识产权亟待保护等发展问题,需要各方从长远出发,不断在实践中探索解决。

This research studies the successful practice and experience of the overseas publishing of Chinese online literature,in order to promote the“going out”of Chinese culture and enhance the soft power of national culture.Based on the new development stage of online literature,this paper points out that the successful overseas publishing of Chinese online literature benefits from technological development,domestic and foreign factors,and primary advantages.The overseas publishing of online literature has gone through four stages:offline copyright sales,online translation and serialization,independent platform-led dissemination,and resource-joint cluster overseas publishing,forming an expanded dissemination volume,diversified dissemination forms,and a global dissemination scale.Furthermore,its distinguished features are relying on domestic industrial ecology,utilizing technology,deeply cultivating traditional culture,attaching importance to concerted collaboration,and adhering to audience orientation.It points out that there are development issues in the overseas publishing of online literature,such as the needs to improve reading experience,balance themes,expand international influence,and protect intellectual property rights.All parties need to take a long-term perspective and continuously explore solutions in practice.