基于本科高校专业的“双线混融”教学模式在运营管理课程中的运用研究

Research on the Application of“Dual-line Blending”Teaching Mode in Operation Management Courses Based on the Background of Undergraduate Majors

在“互联网+”时代下,将教育与信息化相结合并应用于实际,提升应用型本科高校人才培养质量,提高学生专业素养等问题亟待解决,各高校也在积极探寻将各课程与信息化相结合的路径,深入推进智慧教育发展。以运营管理课程为例,线上论坛、腾讯会议、学习通等线上学习形式和线下教室学习相结合构成的双线混融教学模式极大地提高了学生学习的积极性,增强了学生的实际操作能力,培养了学生的思政能力,提高了学生的道德水平。文中将结合该教学模式对运营管理的实际教学展开讨论并作出思考。

In the era of“Internet+”,problems of combining education with information technology and applying in practice,improving the quality of application-oriented undergraduate college personnel training and the professional quality of students need to be solved.Colleges and universities are also actively exploring the path of combining various courses with information technology,to further promote the development of intelligent education.Taking“Operation Management”course as an example,this paper found that two-line blended teaching mode,which combines online learning forms such as online forum,news conference and learning communication with offline classroom learning,can greatly improve students learning enthusiasm,enhance students practical operation ability,and cultivate students ideological and political ability and improve students moral level.This paper will discuss and think about the practical teaching of operation management combined with the teaching mode.