隐藏的维度:传统体育文化仪式观传播研究

The Hidden Dimension:A Study on the Dissemination of Traditional Sports Culture and Ritual Concept

文化的传播远远超出单纯的信息传递与交流,对于芝加哥传播学派的罗杰斯来说,传播是传递创造和维持社会。“作为文化的传播”是超出传播学一般认知的更深层面的传播解读。传统体育文化作为独具特色的东方文化之一,如何在一个相对封闭的地域环境当中让世人所了解与惊叹。这不仅是单纯事实与现象的信息交换,民族传统体育文化更是依靠着另一个隐藏的传播维度而进行延续,而这一隐藏的维度便是文化的仪式传播。文章主要根据芝加哥学派“作为文化的传播”理论以及詹姆斯·W·凯瑞的仪式传播理论对传统体育文化的传播形式、过程与结果作出研究,打破传统传播的思维认知,探究传统体育文化传播发展过程中人文价值与文化意义,从而更透彻地明晰传统体育文化传播的真谛所在。

The spread of culture goes far beyond the simple spread of information transmission and exchange.As one of the unique oriental cultures,traditional sports culture is not only the information exchange of simple facts and phenomena,but also the continuation of national traditional sports culture depends on another hidden dimension of communication,which is the ritual communication of culture.Based on the Chicago school's"communication as culture"theory and James W.Kerry's ritual communication theory,this paper studies the communication form,process and result of traditional sports culture,explores the human value and cultural significance in the development of traditional sports culture communication,so as to clarify the essence of traditional sports culture communication.