新能源汽车营销策略探究——以XX汽车为例

Exploration of New Energy Vehicle Marketing Strategy-Taking Nezha Automobile as an Example

基于国家大力发展新能源汽车的背景,新能源汽车迎来了高速发展,新能源汽车企业间的竞争日趋激烈,而新能源汽车的营销将会对竞争结果产生重大影响。以XX汽车为例,本文分析了目前XX汽车营销策略的现状,总结了XX汽车营销策略存在的问题,提出了XX汽车营销策略的优化措施,建议了XX汽车营销策略的实施保障,对相关新能源汽车企业的营销策略建设具有一定的参考意义。

Against the backdrop of the country's vigorous development of new energy vehicles,new energy vehicles are experiencing rapid development,and competition among new energy vehicle enterprises is becoming increasingly fierce.The marketing of new energy vehicles will have a significant impact on the competitive outcome.Taking Nezha Automobile as an example,this paper has analyzed the current status of Nezha Automobile's marketing strategy,summarized the problems existing in Nezha Automobile's marketing strategy,proposed optimization measures for Nezha Automobile's marketing strategy,and suggested the implementation guarantee of Nezha Automobile's marketing strategy,which has certain reference significance for the marketing strategy construction of relevant new energy vehicle enterprises.