城市综合商业区多媒体视听环境对用户体验的影响研究

Enhancing User Experience in Urban Commercial Districts:The Role of Multimedia Audio-Visual Environments

本研究采用眼动追踪技术和主观评价相结合的方法对6条武汉城市商业步行街的多媒体视听环境进行测试与分析,探讨其与用户视觉注意力、生理状态及主观评价之间的关系。研究显示视觉媒体在商业街视觉系统中占主导地位,能够有效吸引用户注意力,相比之下,听觉媒体的影响作用次之。良好的视听交互能提升用户客观生理感知,并增强主观舒适度。研究发现,视觉媒体是商业步行街多媒体系统中最具吸引力的元素,对所有街区用户的视觉注视均有长效的影响。用户有71%的时间花在注视视觉媒体信息上,而视觉媒体的布设仅占人行道立面面积的31.4%。与文字和图像相比,用户观看视频的时间也更长。本研究结果为优化城市商业区的多媒体视听环境提供了参考,以提高用户体验质量和商业区域吸引力。

This study employs a combination of eye-tracking technology and subjective evaluation to test and analyse the multimedia audio-visual environment of six commercial pedestrian streets in Wuhan City.It aims to explore the relationship between the multimedia environment and users'visual attention,physiological status,and subjective experience.The findings indicate that visual media play a dominant role in the visual system of commercial streets and are effective in capturing users'attention.In comparison,the influence of auditory media is less pronounced.Well-designed audio-visual interactions can enhance users'objective physiological perception and subjective comfort.The study reveals that visual media are the most attractive content type in the multimedia system of commercial pedestrian streets,with its appeal evenly distributed across all street visitors.Users spent 71%of their time focusing on visual media information,and visual media accounted for only 31.4%of the sidewalk-facing façade area.Visitors also allocated more time to watching videos compared to text and images.These research findings provide insights for optimising the multimedia audio-visual environment of urban commercial districts to enhance the quality of user experiences and the overall attractiveness of commercial areas.