眼动和行为证据支持下城市更新的循证助推

Positive Nudges for Urban Regeneration via Eye-Tracking and Behavioural Evidence

作为设计师,我们常常会花大量的时间去揣摩使用者的心理活动,推敲我们的设计将会如何被感受与使用。包括眼动追踪在内的一系列生物传感器为我们提供了一种如同使用高倍显微镜一样探究使用者部分心理活动的可能。围绕上述问题的两个实验展示了眼动和行为数据帮助设计师理解空间使用者的认知过程,进而优化设计。微小环境要素或环境线索可有效引导使用者注意力,影响他们对环境的理解,从而改变他们对空间的评价和行为决策。

Designers often spend a lot of time trying to figure out the underlying motivations and intuitive judgements of users.Bio-sensing techniques like eye movement tracking provide a possibility to look into such mysteries.Two experiments illustrated how eye-tracking and behavioural data could help designers to understand cognitive process of environmental users,and how such knowledge may help designers producing better design.Small features,or environmental cues,may have an impact on users'attention and,therefore,may shape their readings of the environment,and may eventually alter their judgement and decisions about the space.